Unlike content on other social platforms, your Google Business profile posts (formerly Google My Business) are intended for the target audience who are looking for information about your business. Google is, in most cases, the first place your customers browse for address, opening hours, location, latest updates, etc. And Google is just as significant as a place where new customers and prospects get a feel for your company , customer service and products. Therefore, it has never been more worthwhile to complete your Google Business Profile with all the latest details and make it more attractive to your followers. But what is so special about Google posts and how do they differ from social media portals?

Google Business Profile is a free and easy-to-use tool for managing a company's online presence. Posts shared on Google are short and simple pieces of content used to communicate with your customers, prioritising quality data in your search results. Consumers primarily turn to Google Business Profile to learn about company data. Research shows that 50 percent of all consumers use Google listings to learn about new branding. Google posts create decisive advantages to stand out from t potential competitors.

The following helpful tips should be followed:

• It must be made clear what type of post you want to create. What purpose should your post serve and which target group should it address?
• Your post should contain an image, a video and a clear call-to-action to attract even more prospects and increase your conversion rate. Photos and videos you upload for your posts should be authentic and not convey the opposite when customers arrive at your site. When using photos and videos, keep the following guidelines in mind:

Photos:

Resolution: 1024 x 576 pixels

Formats: JPG or PNG

Videos: 

Maximum size 100 MB 

Formats: AVI, MP4, MOV, FLV, WMV, MPG, M4V, MKV, M2TS & MTS.

• In your content, try to keep things short and direct, focusing on the essentials to facilitate communication with customers. The text should not exceed the maximum number of characters of 300, and the message should be conveyed to the user in a concise and understandable way.
• The headline is important. This is limited to a maximum of 58 characters. The following applies here: A quickly appealing and accurate wording should be able to captivate consumers. Follow this link to learn how to write a good headline.
• Get away from the thought: "Once posted, job done". The more postsyou do, the more you will be noticed. Business success thrives on your active engagement. You don't have time to post on different directories because it is very time-consuming? With Yelnex's Reviews & Postings product, you can publish on Google as well as on many different directories such as Facebook with one click.
• Don't underestimate the power of emojis. Emojis are the smart icons and help break down language barriers. In Google posts, they can be used to give the content even more emphasis and thus increase click-through rates.
• Encourage your customers to take more action with call-to-actions (CTA). Properly placed and designed, they contribute to a clear website and convey a certain degree of trust to the users. A CTA can be, for example, a purchase, a download, a call button or the registration for a newsletter. CTAs increase the number of visitors to your website, which in turn increases your conversion rate.
• You can publish news, offers, updates, questions & answers on Google. Yelnex's smart software solution stands out because you can publish different content for multiple locations not only on Google, but on over 20 platforms with just a few clicks.. Contact our team of experts.

Source: Uberall GmbH