SMB Partner Case Study
The Challenge
When the partnership with Yelnex began in early 2022, the agency was struggling with creating sophisticated marketing strategies to improve online visibility for its clients and partners. For a long time, the company management had not been able to come up with a well thought-out and efficient solution for the ranking-damaging data inconsistency and lack of presence in various platforms. Maintaining Google Business Profiles alone was no longer sufficient. This was followed by inadequate communication with customers and the related inability to meet customer needs and concerns. The partner considered it a Herculean task to deal with time-consuming tasks (data management and constant maintenance, strengthening customer communication, etc.) and thus maintain an overall view.
The Solution
In order to get a grip on digital challenges, Yelnex offered the partner an unbeatable solution that performed from the start. It was a smart software solution with centralised and time-saving functions that left nothing to be desired by the partner and its customers and generated great enthusiasm. The partner was not only able to have accurate, uniform and protected company listings in all participating directories, but also the possibility to view customer reviews from all portals in a single place to answer them directly. The partner was also surprised by the fact that it only takes a few clicks to publish news, offers, questions & answers, etc. in dozens of platforms at the same time and strengthen the loyalty of existing clientele and attract new customers.
The Result
The results generated in just one and a half years are simply impressive.
- The response rate for customer reviews increased by almost 90 percent, considering that this indicator was below 20 percent between 2016-2021
- Presence in over 55 online directories with correct and identical data was a guarantor of increased online visibility, which in turn resulted in the company ranking in top positions in search results and being found more frequently
- While the partner recorded less than 700,000 views between 2017-2021, this rose to an incredible 3.5 million views in the period from January 2022 to May 2022, an increase of 500 per cent. This included increased website visits, phone calls and calls to directions
In addition to the active use of the platform, which played a decisive role in this great success, the support of the Yelnex customer support team also played its part for the partner.