Enterprise Partner Case Study
The Challenge
Even before the partnership with YELNEX began, the partner was mainly focused on maintaining the Google Business profile and had insufficient options aside from this to align its go-to-market strategy with the requirements of existing business models and to meet the demands of the customer base. His clients were mainly from the financial and real estate sectors. The biggest issues were poor visibility index due to missing and inconsistent data in many online directories and loss of existing customers to competitors because the partner could not offer convincing solutions in terms of SEO optimisation and centralised monitoring and management of customer feedback.
The search for an intelligent software product to address all these challenges led to Yelnex.
The Solution
From the very beginning, the experienced marketing experts at Yelnex set about optimising the data and reputation management of over 250 of the partner's locations. It quickly became clear that the majority of the locations either had contradictory or incorrect information or were not even available on other platforms apart from Google. Within a short time, all existing but incorrect entries were removed and replaced with correct data. By securing the online presence in dozens of other platforms, the visibility index promptly skyrocketed. Because everything was now managed in a centralised way that was clear and time-saving, the large number of sites was no longer an obstacle for the partner. With the review and postings component, the partner was provided with a work interface that enabled him to find better access to customers and to retain them in the long term.
The Result
After careful optimisation measures, the partner achieved a previously unthinkable number of clicks, page views and phone calls:
- In just a few months after the partnership began, the share of customers searching for location profiles via Google Search and Google Maps alone increased by more than 240 percent
- Website visits increased by almost 170 per cent
- There were 1300 more telephone enquiries than before the launch with the Yelnex tool
- The company saw a remarkable
3-fold return on investment (ROI) within 6 months