SMB Case Study
The Challenge: Absence of online presence
The Cologne-based real estate company ECO Building GmbH was founded in 2019 and, especially in the early days, missed building a strong online presence and asserting itself in the hotly contested real estate market. Because nowadays it is true that no company can survive without sufficient online visibility. In order to be found more quickly digitally, to offer its products, to communicate better with potential as well as existing customers and thus to conduct professional online marketing, ECO Building turned to Yelnex to master the challenges that arose.
The Solution: Yelnex platform
From the very beginning, ECO Building was supported by dedicated Yelnex experts. To optimise their online presence, the client was provided with a centralised, time-saving and intelligent platform. The company data was transmitted to 56 portals included in the Yelnex directory network and constantly synchronised. In addition, duplicates were removed and possible data manipulation attempts were prevented. With the reputation management tool, ECO Building also got the opportunity to directly contact its target group, centrally manage customer reviews and publish news, offers, updates, etc. in up to 25 directories simultaneously with just a few clicks.
The Result: Improved online visibility
Within just a few weeks of creating a profile on the Yelnex platform, ECO Building's visibility index jumped from 95 to 579! Thanks to this significantly increased visibility, the share of indirect search queries (e.g. search for real estate companies in Cologne) increased by more than 60% after only three months. In addition, ECO Building recorded a whopping 80% increase in click rates after the start of the partnership with Yelnex. Telephone enquiries went up by 73%. The positive trend resulted in the maximisation of company revenue and strengthened confidence in the Yelnex software solution.