SMB Case Study
The Challenge: Absence of online presence
The management of the tea and coffee house, which is based in the Rhine metropolis of Cologne and was founded in early 2021, gave serious thought to how the business would even hold its own in the highly competitive market without online marketing measures. Apart from Google Business Profile, the newly created location was not represented in any other directory. Numerous and time-consuming efforts related to the company's establishment at the beginning made it practically impossible to tackle digital challenges and put the business on an expected track of success. How were customers supposed to learn about the products and services offered by the café? How effectively and in a time-saving manner could the location's online visibility and reputation management have been optimized? The solution was Yelnex's centralized "Online Portals + Reviews + Postings" product.
The Solution: Yelnex platform
The first and most important task was to ensure the best possible online presence for the café. Yelnex's intelligent software solution transmitted uniform location data to more than 55 platforms, such as search engines, navigation systems, business directories, etc., and was thus able to appeal to the million-strong audience right away. The location attracted even more attention with the active use of the publishing feature, publishing various posts such as the performance-related offers and news at regular intervals. With the customer feedback tool, the company management has also maintained active contact with interested parties and the customers since the beginning of the partnership.
The Result: Improved online visibility
The incredible success of the initially little-known tea and coffee shop is making a big difference in the online world. The significant increase in online visibility was reflected in increased profile views, website visits and call clicks. These grew by 320, 140 and 90 percent respectively. Bubbling revenues led to the opening of two additional locations after just eight months, something that was hardly conceivable at the time of launch but became a reality thanks to Yelnex's smart software solution. Correct, uniform entries in more than 55 portals, constant data updates and protection function, customer-oriented reputation management - there has never been such an excellent framework for the tea and coffee shop to be productive in business.