Optimised online visibility as a guarantee for success! Even though the year 2022 was marked by the Corona pandemic, keeping up with digital trends has hardly lost its relevance. On the contrary: the need to offer products and services online has become greater than ever before. Along with this, the behaviour of customers has also changed significantly. Those who have practised correct tracking and professional web analytics in 2021, observed their own industry and analysed the behaviour of their target groups, are better prepared in 2022 than their competitors. For many companies with multiple locations, hybrid models, i.e. the combination of online and presence offerings, remain a challenge. It is important that companies continue to support traditional channels while introducing new mobile and online offerings. Delivering a memorable customer experience across all touchpoints is key to business success. Our knowledgeable experts sharetips on how to best shape your online marketing strategy in 2022 to stay competitive, even in pandemic conditions. To achieve sustainable growth and relevance in the market, companies need to recognise the motivations and behaviours of their customers and develop an appropriate, but preferably personalised, response pattern when consumers want to find out about, for example, flexible delivery times, "in-home" services or the possibility to contact you via SMS. The new recipe for success is called "hybrid", a constellation of virtual and personal work. It implies online technologies and traditional activities serving clients remotely and on-site. Only those who can meet consumer expectations across the entire online customer journey will emerge as winners. A successful hybrid customer experience starts online and leads to offline purchases in the end. The trust gained ultimately creates loyalty. The satisfied customer comes back to you next time and even brings a new customer.

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